Linkedin is the world’s largest professional platform. More than 600 million users are registered, with over 3 million companies and blogs. The social network is present in 200 countries and 29 languages. As an entrepreneur or marketer, developing your presence on Linkedin is a real asset to your brand.

1. Choosing the right Linkedin profile

As an entrepreneur, you have an image to preserve. Indeed, some will highlight the mistakes or shortcomings of other entrepreneurs. You need to choose carefully how your Linkedin profile will be perceived. It’s not a CV, but a tool for presenting yourself.

Your photo must be professional and illustrate your profession. If you don’t have a professional image, go to a professional photographer and have a professional photo taken. Your photo must be of high quality, because you’ll be using it on all your social networks.

Your profile must be well-constructed and illustrate your skills. It’s a real online CV that needs to be clear and precise. We recommend no more than 4 lines per stop-motion experiment. You can add photos to your profile, but remember to keep it professional.

Finally, you can use applications to help you. You can use an application like Linkedin Reviewers to help you create and structure your profile.

2 How do I create a Linkedin profile?

The first thing to do is create an account on the Linkedin site. Once you have your account, I recommend you use the English version of the site. It’s more complete and easier to use.

Once you’ve created your account, you can enhance it by adding information about yourself.

In the main menu, click on « Manage your profile » :

This is where you can change your profile photo and description. If you’re not sure what to write, here are a few tips:

1. Your profile photo should be professional and clear.

2. Your profile description must be precise and highlight your skills.

3. You can add goals or hobbies, but you must maintain a professional profile.

4. Don’t talk nonsense: the information you give must be relevant and useful to the company recruiting you.

5. Be precise and sincere!

3. How to develop your network

Then, to develop your network, I advise you to :

– Create a professional profile. It has to be clear, precise and well structured. You can use the template below:

You can add additional information at the bottom of your profile. Don’t talk nonsense: the information you give must be relevant and useful to the company recruiting you. Be precise and sincere!

– Create a professional blog. To create your professional blog, I recommend you host it on a free web host, such as WordPress or Blogger. On this blog, you’ll be able to publish in-depth articles on all subjects related to your area of expertise. You can also add videos and photos.

You can add links to your social network or to your professional profile on your blog.

– Create a website. You can create your own website using our web hosting services at www.instants-web-hosting.fr . You can put all the information you want on your site. You can add links to your blog and social networks.

4. How to make the most of it

To get the most out of your network, you need to :

– Share your information on social networks.

– Interact with people who share your interests.

– Create a professional blog and share your content on social networks.

– Express your point of view on topical subjects related to your field of expertise.

– Interact with your contacts and share your links.

– Share articles related to your interests.

– Make sure you have a Facebook fan page for your business.

– Talk about your products and services on your Facebook page.

Help: How do I create a professional profile on LinkedIn?

1 – Open your LinkedIn account.

2 – Do a search by typing « Wedding » in the search bar. The « Wedding » tab will appear on the left. Click on it.

3 – Select your trade category.

4 – You can add additional information.

5 – You can add a profile photo. It must be professional.

6 – You can add information about your interests, professional interests and professional references.

7 – Add information about the projects you’re currently managing.

8 – Add your CV.

9 – Add your favorite publications.

10 – Add contacts with whom you work.

11 – Add links to your blog or website.

12 – You can add information about your specialty, the keywords you’re looking for, your favorite images and your teams.

Help: How do I update my professional information on LinkedIn?

1 – Open your LinkedIn profile.

2 – Click on the « Contact » tab at the top right of your page.

3 – Click on « Add information ».

4 – You can add favorite publications, contacts you work with, favorite images, professional interests and professional interests.

5 – You can add a professional summary in « Summary ».

6 – You can add your professional skills in « Skills ».

7- You can add your professional interests in « Career orientation ».

8 – You can add your keywords in « Keywords ».

9 – You can add your favorite publications in « Search and publications ».

10 – You can add your references in « References ».

11 – You can add your teams in « Teams ».

12 – Finish by validating your profile.

Help: How do I change my photo on LinkedIn?

1 – Open your LinkedIn profile.

2 – Click on the « Contact » tab at the top right of your page.

3 – Click on « Add information ».

4 – You can add a favorite image in « Favorite image ».

5. How do you define your area of expertise?

1 – Open your LinkedIn profile.

2 – Click on the « Contact » tab at the top right of your page.

3 – Click on « Add information ».

4 – You can add an expertise area in « Expertise area ».

5 – You can add a reference in « References ».

6.create publications relevant to your field of expertise.

Publications are the articles you publish on LinkedIn. Publications have several functions:

1 – Share relevant information related to your area of expertise.

2 – Promote your business, products and services.

3 – Refer to links to your personal website or blog.

4 – Provide links to your articles on professional blogs.

5 – Refer to your team.

How do I create a publication?

1 – Keep your left hand on the « New publication » button.

2 – Enter a description and an image for your publication.

3 – Click on « Publish ».

How do you write relevant content?

1 – Write content relevant to your area of expertise.

2 – Be clear and concise. Avoid talking too much about yourself or your business, products or services.

3 – Don’t use SMS language. SMS language is actually a jargon used by young people writing their text messages.

4 – Be relevant. You can talk about yourself, but don’t overdo it. Avoid showing off your private life.

5 – Be interesting. Your publication must arouse your visitor’s interest. Demonstrate that you know your field of expertise and are worthy of credibility.

6 – Be clear and concise

Conclusion

Blogging is a way for your business to earn money, to promote yourself and your products and services via social networks. Your company can gain visibility and become the reference in your field of expertise. However, care must be taken. Blogging is not a game and cannot be considered a part-time activity. Blogging takes a lot of time and effort. So you need to decide what kind of content you’re going to share on your blog and how you’re going to do it to get the results you want.

If you’re interested, take a look at our website and sign up for our information meeting to find out more about our social networking training courses.

Article source: www.instants-web-learning.fr