Brand content is booming. Many brands are embarking on this communication strategy, which involves producing video, text and photos for their customers, with the aim of building loyalty and increasing visibility. But how do you achieve this strategy? Here are 5 tips for a successful brand content strategy.

1. The key to success

 

The key to the success of your brand content strategy lies in the engagement you generate. Customers will listen to you if you keep them interested and loyal. They’ll follow you if they like and love your content. In this case, the key to your success lies first and foremost in your interest in what you’re saying. Everything you do has to be authentic, fun, personal, relevant and therefore sincere.

Even if you’re not necessarily passionate about what you do, you can still demonstrate a certain passion and willingness to share an experience.

Your content needs to be rich in quality information, but also original and interesting. The idea, of course, is to engage prospects who view your content, i.e. to make them want to follow, like and share it. However, once you’ve captured their attention, you need to keep them waiting for a follow-up, i.e. you need to make them want to know more about your brand.

The key to the success of your brand content strategy is as simple as that of your website: the key to your success is, of course, quality content!

 

2. Writing relevant content

 

If you’ve understood the benefits of a brand content strategy, you’ve probably already started thinking about the content you’re going to publish.

Before writing them down, ask yourself these questions:

– Who’s your target audience?

– Where and when are they?

– What do they do?

– What’s in it for them?

– What are their needs?

– How can I help them achieve their goals and make them want to follow me?

If you’re having trouble answering these questions, don’t hesitate to consult online user profiles on social networks or on your site, and make a note of what interests them. One of the keys to successful brand content is to ensure that the content you are offered is relevant to your target audience.

The content you publish for your brand content should always be a mix of information and the experiences of your community members. This can be done through videos, podcasts, photos, infographics (see next paragraph)…

Infographics are great examples of content that shares an experience through graphic visualizations. You can find them on sites such as SlideShare or Pinterest. Another example of visual content for your brand content is video.

Video is a great way to share an experience, but it needs to be very well done and focused on a specific topic that makes sense to the members of your community. Otherwise, your audience can quickly become bored.

To ensure that your content is relevant to your community, you need to know exactly who they are. The development of your brand content should therefore focus on personalization, and this means developing an in-depth knowledge of your customers.

To do this, ask yourself the following questions:

 

What’s their state of mind?

Where did they study?

What’s in it for them?

What is their professional situation?

What are their hobbies?

What is their financial situation?

What type of habitat do they have?

Here are some examples of questions you could ask yourself to find out who your customers are. These questions are not exhaustive, and will differ according to the type of business you’re in, but they will help you identify a range of personalities from which to choose the one that best fits your community.

Once you know your customers well, you can define the targets that correspond most closely to your brand content. These targets will help you define what content you want to publish and how you want to publish it.

To define the right publishing method, you also need answers to all the following questions:

What channels are your customers active on?

What’s their consultation time like?

Why do they consult us?

What information do they need?

What is the average length of their visit?

These questions will help you define which type of content is best suited to your community. For example, if you have a very sporadic customer base, you could publish short-form content such as infographics or mind maps. If your customers come to you directly for advice, you may want to publish a longer piece of content.

To define the right publishing method, you also need answers to all the following questions:

 

How do you define brand content?

 

To define your brand content, you need to consider your entire offer. You want customers to be able to imagine themselves in your content.

Next, you need to decide how you’re going to build your brand content.

On which platform(s) will you publish it?

Do you need text, images or a mix of the two?

You also need to define the type of content you want to offer: text, video or a combination of the two?

How long does your content last?

How often do you publish?

With this information, you can determine what content you’re going to produce and how you’re going to distribute it on social networks.

Most companies start publishing content on social networks without really knowing how it will be used and who will consume it. For effective brand content, you need to define your content strategy.

You can define this strategy as a method of directing your content towards your objective. Your objective is generally to generate traffic to your website or increase your sales.

However, on social networks, you also need to think about communicating effectively through your content.

You can use your brand content to improve your SEO (Search Engine Optimization), i.e. the way search engines perceive your content.

To begin with, you need to be able to determine your objectives. In other words, what are your priorities for content? You may have several priorities: improving brand awareness, developing your community and increasing sales.

To determine your objectives, you need to think about what kind of content works best on social networks.

Don’t look to other brands’ success stories without knowing what they’re using their content for. For example, video content, infographics, blog posts and so on.

Next, you need to create a content strategy. This strategy must generate traffic to your website or increase your sales.

A good example is what companies selling technological products do. They present the advantages and disadvantages of products competing with their own.

In this way, they increase their sales by offering blog articles on the disadvantages of their competitors’ products.

Next, you need to decide which traffic generator you’re going to use. If you want to do business, you must at least have a blog, if not a website. To develop your community, you need to use social networks.

Keep in mind that robots and search engines are evolving. The latter have developed more advanced algorithms. Your content must therefore be optimized.

Your content must meet your audience’s expectations and be useful to them. That’s how you increase your visibility and sales.

Finally, it’s important to use tracking tools. They let you know who’s reading your content, how they’re reading it, which articles are the most widely read, and other information essential to the health of your blog.

As you can see, the most important thing is to attract traffic and convert it into sales. To do this, you need to be a good salesman. You need to be able to convince.

You need to make your audience want to buy your products or services and make them pay with words that are intelligent and motivating.

To be a good salesperson, you need to be able to sell your products and services using simple, yet inspiring words.

You have to make your reader want to follow and read you. You need to make your reader want to buy your products or services, and make them pay with words that are intelligent and motivating.

 

3. Create original and unique content

 

You’ve probably heard the words “content marketing” or “content marketing”.

It’s a marketing strategy based on quality content. Content must be original and unique.

Why? Because that’s what we call “copywriting”. Copywriting is the technique of creating text to sell a product or service.

As with writing, there are rules and techniques to follow to achieve optimum results.

The first rule is to create original and unique content.

Why? Because that’s what your reader is most interested in. Copywriting is a technique for selling your products or services.

You have to make your reader want to follow and read you. You need to make your reader want to buy your products or services, and make them pay with words that are intelligent and motivating.

Next, you need to create a content marketing strategy. The content marketing strategy is an action plan for the creation of original and unique content. This is what I call “strategic content”.

Strategic content is a series of posts created in a specific order. It is also organized according to the objective you wish to achieve.

You’re going to create a marketing content strategy to sell a product or service, and you’re also going to organize it according to your objective.

Next, you’ll create a schedule for implementing your content marketing strategy. This is what I call “strategic planning”.

You’ll create a series of posts to publish as you go along to reach your goal.

This content marketing strategy and strategic planning will make your job easier. They make writing easier, faster and more fun.

Next, you’ll create an SEO strategy for your blog. The SEO strategy is an action plan to ensure that as many people as possible find your blog and read it.

You’ll also create an action plan to get as many people as possible to contact you and promote your product or service.

Finally, you’ll create an action plan to get as many people as possible to use and recommend your product or service.

The aim of this action plan is to increase your sales.

 

Here are some examples of content marketing plans:

 

• Marketing content to sell a product or service.
• Content marketing plan to increase the number of visitors to a site.
• Marketing content plan to increase the number of contacts.
• Marketing content to boost sales.
• Content marketing plan to increase website traffic.
• Content marketing plan to increase the number of blog subscribers.
• Content marketing plan to increase the number of users of an application.
• Content marketing plan to increase the number of users of a service.
• Marketing content plan to increase the number of visitors to a blog.
• Content marketing plan to increase the number of subscribers on a mailing list.
• Content marketing plan to increase the number of newsletter subscribers.
• Content marketing plan to increase blog traffic.
• Content marketing plan to increase traffic to a Facebook page.
• Content marketing plan to increase the number of subscribers to a YouTube channel.
• Marketing content plan to increase the number of contacts.
• Content marketing plan to increase traffic to a LinkedIn page.
• Marketing content to boost sales.

4. Create quality content

 

Above all, it means meeting the expectations of Internet users. It means offering them content that interests them and helps them solve the problems they encounter (problems in everyday life, problems linked to their business).

How do you create quality content?

 

We need to identify the needs, concerns, desires and emotions of web users, and create content that meets these needs. You can imagine content themes, blog topics, newsletter titles, etc. We can also imagine questions we ask ourselves and try to answer through a blog or newsletter.

To create quality content, you need :

 

Be present on social networks and actively participate in the life of these communities. This enables us to understand the expectations of web users and respond to their needs.

Think about the layout of content on your site. A leitmotif that sums up the site’s content. You can also imagine a navigation system that takes you directly to the content you want.

Think about how you can create quality content. You can come up with a question to answer, write an article about a personal experience, present a situation and suggest solutions, and so on.

Emphasize best practices. For example, you could use a well-known expert in your field as an example, and quote him/her in an article or video. This allows you to create relevant content.

Tips for attracting more visitors to your site

There are many possible strategies for creating quality content and attracting traffic to your site. Here are a few tips:

Create a blog: this gives you a year-round digital presence. Creating a blog is also a way of sharing your knowledge and expertise.

• This allows us to have a year-round digital presence. Creating a blog is also a way of sharing your knowledge and expertise. Create videos: to enhance your personal brand. We’re talking about a tutorial-style video showing how to do something.

This allows you to enhance your personal brand. We’re talking about a tutorial-style video showing how to do something. Sharing content: this is a great way to spread the word about things that are of interest to Internet users. For example, you can share blog posts, videos and more.

This allows us to promote things that are of interest to Internet users. For example, you can share blog posts, videos and more. Create original content: this helps attract traffic to your website. Original content will attract qualified traffic to your website.

This attracts traffic to the website. Original content will attract qualified traffic to your website. Share videos: these are videos that can be shared on social media like Facebook or YouTube.

These are videos that can be shared on social media like Facebook or YouTube. Share photos: these are photos that can be shared on social media like Instagram or Twitter.

These are photos that can be shared on social media like Instagram or Twitter. Share infographics: infographics can be used to illustrate a specific point, a reality, etc.

Infographics can be used to illustrate a specific point, a reality, etc. Share interesting videos :

You can share videos on which you have not participated. In other words, the website doesn’t claim to be the creator of the video being shared.

You can share videos on which you have not participated. In other words, the website doesn’t claim to be the creator of the video being shared. Share interesting infographics: you can share infographics you haven’t contributed to.

 

5. An effective strategy

 

It’s easy enough to set up a strategy for sharing your infographics. You can share your infographic on social media like Facebook (Instagram, Twitter, Pinterest), LinkedIn, etc.

You can also e-mail it to your business and personal contacts. You can even add it to your electronic signature if you use e-mail software such as Outlook or Gmail.

Another way to share your infographic is to post it on your website. It can be a video, a photo, a thumbnail, an infographic, etc. You can also upload it to a social network that accepts links to other websites.

Once you’ve decided to share your infographic, you’ll need to decide which of these strategies to use.

You’ll also have to decide how many strategies to share your infographic with. In fact, you can share an infographic several times or on different occasions. For example, you could e-mail the same infographic to all your business contacts. You can also e-mail it to all your personal contacts.

The aim of sharing your infographic is to reach as many people as possible. And the more you share your infographic, the greater its visibility on the web, and the more it will be viewed and shared.

Don’t forget that every strategy for sharing your infographic is a tool that helps your audience see it more often. But an infographic that is viewed often will be more widely consulted and shared.

You can use the same sharing strategies for different versions of your infographic.

If you’re a webmaster, you can integrate your infographic into your website. For this, you can use the techniques of sharing the HTML code of your infographic.

If you’re a blogger, you can embed your infographic in a blog post. For this, you can use the techniques of sharing the HTML code of your infographic.

If you’re an Internet user, you can embed your infographic in a forum or discussion list. For this, you can use the techniques of sharing the HTML code of your infographic.

If you’re a website administrator, you can embed your infographic in a blog post or forum. For this, you can use the techniques of sharing the HTML code of your infographic.

Conclusion on brand content

 

As you can see, the search for a target audience is of paramount importance to marketers. A marketer’s aim is to reach the right person at the right time with an offer that meets a precise need.

To do this, you need to identify the profiles of the visitors to your website. Then you need to segment your audience. Finally, you need to develop content that meets their needs.

Article source: www.formateur-web.io