When we want to improve our SEO, we tend to focus on keywords and site structure. However, semantic content is a key factor that is often overlooked. There are several strategies for developing your semantic cocoon, from building a nest of content to implementing micro-content.
The importance of a semantic cocoon
1. What is a semantic cocoon?
A semantic cocoon is a set of keywords listing related subjects with a strong emotional charge for the visitor. In other words, it’s a set of keywords that helps visitors understand the site’s purpose and makes them want to visit it.
To find out more about the semantic cocoon, we recommend you log on to our web agency website and discover our SEO offers.
Creating a semantic cocoon increases your visibility on search engines. Semantic content must be built to attract the keywords targeted by web users. It must therefore be relevant and complementary.
That’s why semantic content is essential to the success of your SEO strategy, whatever your site’s theme or sector of activity.
2. Why use the semantic cocoon?
Semantic content is that which enables information, content, images or videos to be expressed in a precise and relevant way.
It’s important to know the nature of the site and its mission before opting for semantic content. Indeed, it’s not possible to use the same type of content for an online sales site as for an e-learning platform.
Thus, semantic content can be :
– Texts that clearly express the purpose of the site and the benefits it offers its users.
– Images illustrating the theme of the site, product or service.
– Videos that demonstrate the features and operation of a product or application.
– Customization of the navigation interface and graphic charter.
– Hypertext links for smoother, more intuitive navigation.
What are the advantages of semantic cocoons?
The semantic cocoon is an interesting alternative to creating a blank site. In fact, it allows you to build practical architecture and navigation with less effort and, above all, with limited financial resources.
In addition, the semantic cocoon makes it possible to :
– Optimize site visibility: semantic content is more easily detected by search engines thanks to tags.
– Improve navigation: semantic content makes it easier for visitors to find what they’re looking for on the site.
– Improved site performance: the site was built on time and on budget.
Is the cocoon suitable for all types of site?
The semantic cocoon has been developed to meet the needs of businesses. This makes it ideal for :
– Sites wishing to implement an e-commerce strategy without major investment.
– Sites that want to reduce the time spent creating web pages.
– Sites that face the problem of being indexed by search engines.
– Sites wishing to develop their visibility on the web.
What are the advantages of the cocoon for companies?
With the semantic cocoon, companies can :
– Develop their visibility on the web.
– Build a powerful, high-performance website on which to develop an e-commerce strategy.
– Reduce the time spent creating and maintaining your website.
– Get the information you need to position your keywords in search engines.
– Increase site traffic: semantic content makes it easier for search engines to find site pages.
– Increase the number of sales: the site will be easier to find for Internet users.
What are the benefits for Internet users?
– Enriched content: semantic content enhances the user experience and enables the development of effective e-commerce strategies.
– Improved visibility on the web: search engines will be able to find the site more easily and rank it in search results.
– A better user experience: Internet users will finally be able to enjoy better content.
Having a successful e-commerce strategy means getting to grips with e-reputation and semantic content!
3. Create a semantic cocoon
Even if you’re new to semantic content, there’s no need to panic! There are a number of solutions to help you begin to see things more clearly:
– The first solution is to go to Google’s website to find out what’s going on. Here you can discover the three types of semantic content: microformats, new semantic content.
– The second solution is to discuss with your web agency how you can start using semantic content on your site.
– The third solution is to use Google’s search engine to find simple tools to help you start writing semantic content.
Whatever your choice, you’ll need to take the time to train yourself and your developers to master this new technology.
W3C recommendations
The recommendations of the World Wide Web Consortium (W3C) are the basis for the development of new Web standards, whether HTML, XML, Open Graph or others.
W3C is the international non-profit organization created by Tim Berners-Lee to define Web standards. Its mission is to promote the interoperability of Web applications and technological freedom.
The W3C recommendations are published on http://www.w3.3.org/TR/ and can be consulted by anyone with a link to the source.
The W3C relies on working groups called “specifications” to draw up Web standards. These workgroups are managed by motivated individuals who volunteer to participate in the development of Web standards. W3C members can be individually or collectively involved in one or more working groups, depending on their interests and skills.
When a specification is complete, it is submitted to W3C members for review. If approved, it is published and becomes a W3C Recommendation.
4. Generate links to your blog
To generate links to your blog with the address you want, go to “View” and then click on “Dynamize”. Domain change links will then be generated for you to copy and paste wherever you like.
The ability to generate links from the latest version is part of the WordPress integration in the extensions on the WordPress dashboard. This possibility is available via a management applet and is proposed to the user according to different situations:
Link generation for WordPress users has been possible since the latest version. You can use any address you like. This method can be used to create links to any website.
In our SEO trainingcourse, we teach you the best techniques for generating links that boost your reputation on the web.
